We hope you enjoy this abbreviated version of the
Serving Frankenmuth Since 1906
Vol. 112 No. 20 In our 112th year!
Wednesday, November 22, 2017
Chamber to unwrap new ideas for annual Holiday Celebration
With the 2017 holiday season approaching, the Frankenmuth Chamber of Commerce and Convention & Visitors Bureau is preparing for its annual Holiday Celebration and Candlewalk on Friday, November 24.
This year, a committee was formed to help address ideas and improvements to the event which is a tradition for many families near and far.
“With limited resources, the group quickly identified some big ideas that will be goals for the future as well as some improvements that could be implemented this year,” Chamber/CVB President and CEO Jamie Furbush said.
The celebration will begin at 6pm at the Frankenmuth River Place Shops, near the outdoor stage and pavilion. Free hot chocolate and cookies will be available, courtesy of McDonald’s of Frankenmuth, Zehnder’s of Frankenmuth and Kern’s Sausages.
The Frankenmuth Gemuetlichkeit Club will kick off the event, singing traditional Christmas carols, followed by the local clergy telling the story of Christmas while being accompanied by the St. Lorenz Lutheran Church community choir.
The entire program will be a bit shorter than in previous years to keep things moving as the event often experiences challenging weather conditions.
“While the event may be a few minutes shorter, we hope people will enjoy all the new special touches along the way to make the experience one to remember in a positive way,” Furbush stated.
After the story concludes, the Frankenmuth Girl Scouts will lead the candlewalk to the Frankenmuth Chamber of Commerce’s Chamber Platz. The walk will leave River Place Shops, cross the Cass River at the pedestrian bridge, head north along South Main Street and stop at the Chamber Platz. Drummers from Frankenmuth High School and E.F. Rittmueller Middle School will accompany the Girl Scouts.
The first 2,000 walkers will receive free candles for the walk. The candles will be distributed at the River Place Shops. There will be traditional candles for adults and glow candles for children.
In past years there was a nominal charge for the candles, however nine sponsors stepped in this year, including JMW Real Estate, Modern Craft Winery, Frankenmuth Fudge Kitchen, River Place Shops, Bronner’s CHRISTmas Wonderland, Prost! Wine Bar & Charcuterie, Rau’s Country Store, Rapunzel’s Boutique and Rehmann.
The Curbside Singers will lead the gathering at the Platz. This new group is a community choir affiliated with the ‘Muth Community Players and they will lead a Christmas carol sing-a-long.
The event will conclude with a short program to officially light the Community Tannenbaum, which was decorated and sponsored by the Frankenmuth Jaycees. The McClellan Properties and Muehlfeld Builders were instrumental in getting the perfect tree from the Lindow family home.
“The equipment, financial and personal contributions of all the people that come together to brightly light our community is a symbol of the community’s giving spirit,” Furbush noted.
Also new this year, the chamber staff with help from Wendy Winkle from Grandpa Tiny’s Farm built a beautiful new base for the tree to ensure safety as well as a backdrop for many family photos.
Santa Claus will also make a stop in Frankenmuth, before heading back to the North Pole to prepare for his busiest time of the year. St. Nick will be at the Chamber Visitor Center from 6:30-8:30pm, near the Community Tannenbaum.
Furbush encourages persons to shop local for Christmas. For local savings, persons should pick up a Peppermint Perks discount card art the Visitor Center for $5 off of a $25 purchase at more than 40 merchants.
At 10am Saturday, November 25, shoppers should stop at the Visitor Center for a Shop Small bag full of savings and special promotions for Small Business Saturday. Random bags will be stuffed with Frankenmuth money giveaways.